NYU PB Fashion Show
Digital Marketing Promotion
Juno Kim
The final and largest event I ran during
my role as NYU PB Arts Chair was the
highly anticipated 2025 Student Fashion Show.
It was the second time the
Fashion Show was ever organized.
(I originally pitched the idea in my first year
at NYU, when I served as Arts SubChair.)
Since it was such a new event,
there were barely any guidelines on
how a fashion show should be operated.
None of my teammates or faculty advisors
had previous immersion in the Fashion Industry,
so beyond my Chair responsibilities was an
additional upheaval of direction and
manual execution on my end.
This included the all-important
social media campaign, as
students engaged most with
digital promotion mediums.
Two days were spent recruiting, filming, editing,
and collaborating with our marketing department.
With my previous experience in viral campaigns,
I directed our main creative strategies alongside
fashion-passionate student volunteers.
ps: thats me in the white !
The Social Media Campaign went consistently viral.
Across all videos, we grossed a total:
83k+ likes
200+ comments
1M+ accounts reached
Our social media accounts were flooded with
RSVP requests, not only from NYU students,
but also professional event photographers,
fashion journalists + influencers,
& creatives from nearby universities.
Viewers were shocked that
Season 16 RuPaul’s Drag Race Contestant
(and NYC fan-favorite) Dawn
would be personally hosting the event.
Acquiring her rights took months of intense negotiation,
working alongside our representative at Gotham Artists
to finalize an official contract with her agent.
Official Poster, which I designed on Canva
https://nyunews.com/culture/bstyle/2025/04/23/
program-board-fashion-show/#